The 16 August 1943 issue of LIFE Magazine featured a large spread on Andrew Jackson Higgins, founder and operator of Higgins Industries of New Orleans. The story featured Higgins accomplishments in production, but also drew heavily on his colorful character.
Higgins has the characteristic bluntness of the old-time American frontiersman. His profanity, which when called into play flows as naturally as water from a spring, is famous for its opulence and volume. He has a gift for coming to the point at once, for reducing every proposition to its lowest common denominator. He also has a gift for expressing himself in extravagant, often unprintable, figures of speech. He takes a drink, preferably ripe bourbon, whenever he wants one. “I only drink when I’m working,” he has said. Since he works most of the time, he keeps several bottles of Old Taylor at his desk.
The article chronciles Higgins professional development beginning with the story of Omaha boy of twelve, who built a boat in his house that was so large that part of the house had to be torn down to get the boat out. Our article finds him an industrialist with “an annual volume of more than $120,000,000″ and “close to being the “world’s most important motor-boat manufacturer.”
By the war’s end, Higgins operated eight production sites in the New Orleans area and employed close to 25,000 workers.
May 27, 2013, marks the 70th anniversary of Executive Order #9346.If you don’t know this EO, you are not alone.While it is often overlooked by World War II historians, the Order is very important in civil rights history and reflects President Franklin Roosevelt’s concern over the morale of African Americans and their role in defense mobilization.
President Roosevelt issued EO #9346 to reconstitute and expand the power of the Fair Employment Practices Commission (FEPC).This wartime agency was initially established in June 1941 after civil rights and labor leaders threatened to march on the White House to protest lack of training and employment opportunities for African Americans in U.S. defense industries. Executive Order #8802 issued June 25, 1941 established the FEPC as a commission to encourage defense industries to train and hire African Americans, but it really had no legal enforcement.Facing a backlash from conservatives and industry leaders in 1942, Roosevelt placed the FEPC under control of the War Manpower Commission, effectively taking away its independence and any strong agenda. The dire labor shortage of 1943, however, presented Roosevelt with a rationale for giving the FEPC more power.
EO #9346 issued in May 1943 gave the FEPC a renewed independence, and greatly enlarged its ability to promote fair hiring practices.The order created twelve new regional offices that were to implement operating agreements with all twelve War Manpower Commission offices.Field staff in each of these regions worked with local labor and civil rights leaders to document and resolve cases of discrimination in local war industries. Although the fair hiring campaign was technically voluntary, the FEPC staff used negotiations, pressure and appealed to the patriotism of business leaders to enforce fair employment from the summer of 1943 through the fall of 1945.
A segregated work gang at the Pennsylvania Shipyards in Beaumont, Texas. The FEPC documented cases of discrimination in US defense industries and appealed to defense companies to offer employment and training for African American workers. Photo by John Vachon. Courtesy of the Library of Congress.
An Expanded FEPC
The expanded FEPC had a significant impact nationally in getting business to train, upgrade and hire African Americans. The FEPC’s efforts at the Consolidated-Vultee aircraft plant in New Orleans are one of its greatest achievements nationally.In this case, the FEPC pushed for greater employment opportunities at the plant on the New Orleans lakefront that manufactured PBY Catalina airplanes, used in multiple-roles and the most numerous of its kind during the war.The FEPC staff, local labor leaders and the New Orleans Urban League negotiated with War Manpower Commission and Consolidated-Vultee industrial relations personnel to successfully implement a training and hiring plan.
Throughout the last two years of the war, the Consolidated-Vultee plant in New Orleans worked with the FEPC in training and integrating black workers. In 1944 alone, the proportion of African American workers at the plant jumped from 2 to 18 percent, and job titles increased by 27 percent.Although entry wages were only fifty to sixty cents per hour, the opening of semi-skilled and skilled positions represented a gain for black New Orleanians, most of whom were women virtually shut out of most skilled trades in defense industries.
The hiring legacy of Higgins Industries is more well-known and celebrated than Consolidated-Vultee.Andrew Jackson Higgins was a man well-ahead of his time in his hiring philosophy.In 1942, Eleanor Roosevelt cited Higgins’ commitment to training and hiring black and white workers in New Orleans on a 50-50 basis.In recent years, Higgins has been praised for employing skilled black and Asian workers. However, the very conservative AFL trade union insured that Higgins Industries would only hire skilled black carpenters, and not in any metal trades, which the union reserved for white workers.So whereas Higgins had great vision for the potential for modern hiring practices, AFL leaders insured that segregation on the shop floor would be maintained with the exception of wood-working.
The record of American defense industries’ hiring practices during World War II is a story that presents both of examples of civil rights success and resistance from the status quo. As such, the history is like many other aspects of the war that are complex and sometimes not pretty.The United States was still a largely segregated society during the war, and today we praise the field staff of the FEPC and business leaders like Andrew Jackson Higgins that had the vision to promote equality and fairness in the workplace
Women riveting at the Consolidated-Vultee Plant in Nashville, August 1942. The Consolidated-Vultee Plant on the New Orleans lakefront increased its African American workforce during the war after careful negotiations with the Fair Employment Practice Committee during the summer of 1943. Photo by Jack Delano. Courtesy of the Library of Congress.
The Legacy of EO #9346
The legacy of Executive Order #9346 is great, and its impact should not be overlooked. The expansion of the FEPC helped to build a strong network of civil rights leaders who were committed to insuring a more equal society well into the post-war period.Even though the FEPC was dismantled in 1945, these networks of FEPC staff, civil rights and labor activists, church leaders and military veterans served as a the foundation for modern civil rights leadership.The FEPC also set a precedent for the passage of the Equal Employment Opportunity Commission established under President John F. Kennedy to insure that non-whites and women had legal basis for fighting wage and hiring discrimination at a time when both were still prevalent.
Ultimately, EO #9346 represented a commitment to equality that makes the United States a great nation.Roosevelt upheld the Four Freedoms as an example of what was at stake in fighting this international conflict.When the all-out war mobilization effort guaranteed everyone a job from 1943-1945, EO #9346 attempted to insure that non-whites had a stake in building the arsenal of democracy. As we celebrate the accomplishments of America during World War II, let us not forget EO #9346 and the nation’s dedication to an equal society.
Negro Training Defense Center, Southern University, 1941. The FEPC helped initiate training programs in defense industries like this one here at Southern University. Courtesy of the National Archives
Seventy years ago, on 30 March 1943, the keel was laid for PT-305 at Higgins Industries in New Orleans. Not quite two months later, on 27 May, she was launched. PT-305 is the star attraction in the John E. Kushner Restoration Pavilion where she is the focus of a multi-year restoration project.
In this Office of War Information photo by John Vachon, Higgins workers eat lunch perched on torpedo tubes. Image courtesy of the Library of Congress.
From 17 September – 1 October 1942, President Franklin D. Roosevelt undertook a cross-country inspection of the nation’s defense plants. On 29 September 1942, Roosevelt made his only stop in Louisiana; from 9-10 am that morning, Roosevelt met with A.J. Higgins and visited the Higgins Industries’ City Park Plant. The President toured the plant (inside and out) in a convertible, visiting the assembly and production bays. The Higgins band played Hail to the Chief, Anchors Aweigh, and the Higgins Victory March. After giving the President “three cheers” and a rousing ovation, Higgins shouted to his workers, “And now, the President would like to see how quickly you can get back to work.”
On 17 and 18 September 1942, several thousand employees of Higgins Industries flocked to the New Orleans Municipal Theater for special free showings of war films. The hour-and-a-half reel was compiled of the short films: World at War, Battle of Midway, Solomon Island News, Letter from Bataan and Women in Defense—which most certainly resonated with many in the audience.
Seventy years ago, on 13 September 1942, Higgins Industries in New Orleans received the Army-Navy “E” Award for excellence in production.The presentation ceremony was held on a Sunday afternoon, at the Industrial Canal Plant and was to serve the dual purpose of dedication of this new plant.
The “E” Award was bestowed from July 1942-December 1945 to businesses who had achieved a high standard in war production, training, plant safety and labor management. The company received a ceremonial pennant for display and each employee received a silver lapel pin. Like certain military awards, additional distinctions in the form of stars could be added to the initial award. Only around 4% of all companies engaged in war production received the Army-Navy Production Award, as the “E” Award was also known.
Invitation to the "E" Award ceremony. Gift in Memory of Lt. Col. Gustave Bouligny Baldwin IV, 2011.388.001
Program for the "E" Award Cermony. Gift of Walter Brunken, 2000.026.020
The program shows the schedule of events from the award ceremony.
National and local businesses, including Antoine's Restaurant, contributed congratulatory advertisements to the commemorative program.
"E" Award from Lester G. Briwa, Sr., engine tester at Higgins Industries. Gift of Lester G. Briwa Jr., 2001.148.003
It’s Worker Wednesday! This series will feature news and photographs from the publications of Higgins Industries.
At the suggestion of an employee, beginning in late 1941, Higgins began to publish a newsletter written by and for its growing workforce. By 1943 Higgins would employ more than 25,000 workers in 8 plants across the New Orleans area. The monthly workers’ initially entitled The Eureka News Bulletin, was intended to inform, educate, stimulate production and build morale. In late 1943, the newsletter evolved into the weekly, The Higgins Worker. Andrew Jackson Higgins wanted the newsletter to be current. As quoted in Jerry Strahan’s book Andrew Jackson Higgins and the Boats that Won World War II, Higgins stated: “if something happens on a Thursday and the paper comes out on a Friday, goddamit I want the thing that happened on Thursday to be printed in the paper that comes on the press the next day.” The newsletters featured announcements of plant-sponsored events such as blood or bond drives, shop news, jokes, cartoons and the scores from the numerous sports teams populated by Higgins employees.
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